The Best Dilly Dilly Bud Light Campaign References. The campaign was launched in august 2017 with the ad entitled banquet and set in medieval times. Web “dilly dilly!” you can’t escape the ubiquitous catchphrase from bud light’s current ad campaign.

As a marketer, i was intrigued. The campaign was clearly creative, but why was it so effective at. 441k views 5 years ago.